Cole Sullivan v3

Over three decades, I've architected digital strategies at Microsoft, Nokia, and Capital One, led design innovation at Bayer Crop Science's Climate LLC, and created performance-driven campaigns at Publicis Dialog. This rare combination of enterprise scale, agency creativity, and startup agility lets me solve problems most consultants can't touch.

I've spent years in regulated industries - leading teams of UX strategists across agtech products, working across multiple fintech companies, and pattern-matching what causes enterprise adoption to fail. I know what makes enterprise users in regulated spaces actually switch from their current tools. And I've seen the same failure patterns repeat across early-stage startups time and again.

When you're building for regulated industries like fintech, agtech, or healthtech, behavior change is harder. Users are cautious for good reasons. Switching from old tools has real costs. Your product needs to prove it's worth the change.

I've been in those environments. I know what causes product confusion when the stakes are high and "move fast and break things" gets you sued.

The gap between "they signed up" and "they're actually using it." That's where most B2B products lose customers. That's where startups waste months of runway on rework. That's where I help you nail it the first time.

Pre-seed through Series A startups in San Francisco. Small teams (under 10 people). Building B2B products for enterprise customers. About to launch to enterprise or already in early pilots.

You know something's not quite right, but you can't pinpoint what it is. That's the moment to talk.

I also work with VCs who want to reduce portfolio company risk, and dev shops who need strategic discovery before they start building.